From Product Photo to Scroll-Stopping Post in 90 Seconds — A Generative-AI Platform for Effortless Social Media Marketing

A fast-growing creative-tech company wanted to slash the time and cost of producing high-quality social media creatives for its B2B customers. Partnering with Scalong, the team delivered an MVP generative-AI platform that turns a single product image into a fully designed, multi-language post—visual plus caption—automatically sized for every major social network. In the first month, the platform cut design turnaround time by over 90 percent and let marketers publish five times more variants per product without adding head-count.

The Challenge

• Designers spent 30–45 minutes per SKU manually removing backgrounds, finding on-brand imagery, writing captions and exporting the right aspect ratios.
• Expanding into new regions meant juggling languages, fonts and cultural nuances for every campaign.
• Teams needed on-brand consistency without losing creative freedom.

The Solution (Step-by-Step)

1. Upload & Audience Brief – The user drags a product photo into a simple web interface and adds audience details such as region, gender, age and USP.
2. Instant Background Removal – A computer-vision model isolates the product object so it can be recomposed anywhere.
3. Smart Prompt Creation – A vision-enabled LLM generates a scene description that perfectly complements the product; the user can tweak wording on the fly.
4. Photorealistic Scene Generation – A diffusion model renders a matching background, re-inserts the product and adds true-to-life shadows for depth.
5. Caption & Typography Assist – A text LLM writes platform-specific captions (English plus an additional language in the MVP) and picks fonts that match brand guidelines.
6. One-Click Export – The platform automatically outputs perfectly cropped, compressed assets for Instagram, Facebook, X and other channels (1:1, 9:16, 4:5, etc.).

Business Impact (First 30 Days)

• Time to first draft creative: reduced from ~35 minutes to under 2 minutes (-94 %).
• Variants per product image: jumped from 1–2 to 10 + ( ≈ +400 %).
• Languages supported: expanded from 1 to 2, with architecture ready for 25 +.
• Designer hours saved: about 120 hours per month, freeing talent for strategy and concept work.
• Brand consistency: automatic colour palette, shadowing and typography keep every asset on-brand while allowing users to regenerate until it “feels right.”
• Future-proof architecture: containerized micro-services make it easy to swap in new LLMs or upgrade front-end components.

Key Takeaways for Marketers & Creative Teams

• Generative AI removes production bottlenecks, not just editing tasks.
• Combining vision and text LLMs delivers cohesive imagery and copy in a single workflow.
• Prompt-editable interfaces strike the perfect balance between automation and human creativity.

Scalong builds enterprise-grade AI products that transform fragmented data and media into ready-to-publish content. Want similar results? Contact us to explore a tailored generative-AI solution for your brand.